Geo Fitz is a geometric typeface with closed counters and bold flavor.

Geo Fitz

Try it for yourself!
Geo Fitz - Regular

Description

Geo Fitz is a geometric typeface with closed counters and bold flavor.

Additional information

License Type

Desktop, Web, App, All Platforms

This typeface barrels out the gate with bold geometrics.

The challenge was to express each character in the most efficient way possible, while keeping things interesting by contrasting simple shapes with angled serifs. The name of this typeface was inspired by a nightclub for tweens where I grew up. It was so random! I wasn’t a cool kid in grade school, so I never went, and it was probably just as well, because it was NIGHTCLUB FOR TWEENS WTF.

Type Specimens

Geo Fitz is perfect for projects that aim to make a statement with modern flair. With Geo Fitz, you possess a leeway on your levers of readability: Fill your canvas with larger-than-life ALL-CAPS characters to challenge your audience. “Are those design-y shapes, or letters?” If your goal is more readability, use sentence case and adjust your type size accordingly to express your point in style. If clean lines and a designed look is what you need, Geo Fitz takes a bold geometric bite.


Typography Talk

A typography sommelier might describe Geo Fitz as such: “For the uppercase, there’s strong bouquet of closed counters and fat-forward stems, with an interesting play of negative space and angles especially in the letter N. There’s a taste of playful counterpoint between pointed join and smooth curve most notably on both the uppercase and lowercase S. Geo Fitz keeps you on your toes with the lowercase, wherein in contrast to the beefy uppercase stems, there lies a trace of twiggy ascenders and descenders.”


Featured BIPOC Artists using this Typeface

Meet the Artist, Monica Alejo

@mpowerideation

Monica is an award-winning designer with more than 19 years of experience. She is a mom, wife, and creative entrepreneur. In 2011, she co-founded Mpower Ideation, a website, brand, and graphic design services company. She is a self-declared font-nerd, artist, and creator. When she’s not on the job, she can be found enjoying time with family, playing tennis, riding her bike, or indulging in a cup of coffee.

My inspiration behind this design is the traditional Mexican needle embroidery work that my mom, grandmother, and aunt have created over the years. Although my grandmother and aunt have gone to heaven, my mom continues to work on her craft. She is a true artisan that weaves color and design onto a blank canvas with a steady hand and unwavering gancho. With its geometric nature, GeoFitz02 prompted a warm, organic, and colorful reminder of family, tradition, and my Mexican roots. I hope that one day I will be able to pass on this beautiful tradition to my daughter, as it has been passed on from one generation to another long before me.

Font Updates

Includes majority of Latin support with plans to expand IPA and Romanization. With all fonts purchased on Font Infusions, you will receive free lifetime updates as a fun surprise in your inbox!
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